Privacy Policy and Mobile Terms of Service
Effective Date: August 31, 2026
Last Updated: September 6, 2026
Lumbar Performance Institute ("LPI," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit lumbarperformance.com or interact with our services.
Mobile Messaging Privacy & SMS Terms
Mobile Data Privacy
No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates.
Text Messaging (SMS) Terms of Service
By opting in to receive text messages from Lumbar Performance Institute via online forms, Facebook/Instagram Lead forms, or direct contact, you agree to the following mobile terms:
- Program Description: LPI uses text messaging to communicate with prospective and current patients, qualify inquiry forms, schedule consultation calls, send appointment reminders, and answer customer support inquiries.
- Message Frequency: Message frequency varies depending on your booking status and ongoing interactions with us.
- Message and Data Rates: Message and data rates may apply to any text sent or received in accordance with your wireless carrier plan.
- Opt-Out Instructions: You may opt out or unsubscribe from receiving text messages at any time by replying STOP to any message. Upon sending STOP, you will receive a single confirmation message, after which no further automated SMS communications will be sent to your phone number.
- Help and Support: For assistance, reply HELP to any text message or email
brandon@lumbarperformance.com. - Carrier Disclaimer: Wireless carriers (e.g., AT&T, Verizon, T-Mobile, etc.) are not liable for delayed or undelivered messages.
Information We Collect
We may collect information you voluntarily provide to us, such as:
- Your name
- Email address
- Phone number
- Information submitted through contact or appointment forms
- Information you provide when communicating with us
If you become a patient, we may also collect health and treatment information as part of providing physical therapy services. Patient health information may be protected by the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws.
We may also automatically collect limited technical information when you visit our website, such as your IP address, browser type, device information, and pages visited.
How We Use Information
We may use information we collect to:
- Respond to inquiries and requests
- Schedule and provide physical therapy services
- Communicate with patients and prospective patients
- Process payments and insurance claims, when applicable
- Improve our website and services
- Maintain website security
- Comply with legal and regulatory requirements
We do not sell your personal information.
Cookies and Analytics
Our website may use cookies and similar technologies to operate the website, understand how visitors use the site, and measure the effectiveness of our marketing.
We may use third-party services for website analytics, advertising, scheduling, payment processing, or other business functions. These services may collect information in accordance with their own privacy policies.
We take reasonable steps to avoid transmitting protected health information to advertising or analytics platforms unless permitted by applicable law.
HIPAA and Protected Health Information
When LPI provides physical therapy services to you, certain health information may constitute Protected Health Information (PHI) under HIPAA.
LPI is committed to protecting the privacy and security of PHI and will use and disclose PHI only as permitted or required by applicable law.
Our HIPAA Notice of Privacy Practices explains how we may use and disclose your health information, your rights regarding your health information, and how you may contact us with questions or complaints. This notice will be signed during your initial intake as a patient.
The HIPAA Notice of Privacy Practices applies to protected health information maintained as part of our healthcare services. Information collected through our public website for general inquiries may also be subject to applicable state and federal privacy laws.
Third-Party Services
We may use trusted third-party service providers to help us operate our business, including services for:
- Scheduling
- Telehealth
- Payment processing
- Electronic health records
- Email and communications
- Website hosting
- Analytics and security
When a service provider handles protected health information on our behalf, we take appropriate steps to require the provider to safeguard that information as required by applicable law.
Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information in our possession from unauthorized access, use, or disclosure. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live and the nature of your relationship with LPI, you may have certain rights regarding your personal information or protected health information. For information regarding your HIPAA rights, please review our Notice of Privacy Practices.
Children's Privacy
Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Lumbar Performance Institute
Email: brandon@lumbarperformance.com
Website Disclaimer
The information provided on lumbarperformance.com, including articles, videos, exercises, and other educational content, is provided for general educational purposes only.
Information on this website is not a substitute for an individualized evaluation, diagnosis, or treatment from a qualified healthcare professional. Exercises and other recommendations may not be appropriate for every individual and may cause pain or injury if performed incorrectly or if they are inappropriate for a particular condition.
Do not use information from this website to diagnose or treat a medical condition without consulting an appropriate healthcare professional. If you are experiencing a medical emergency, call 911 or seek emergency medical care.
Use of this website does not establish a physical therapist-patient relationship. A provider-patient relationship is established only through LPI's formal intake and treatment process.